Sustainability is no longer optional in packaging design: it is a regulatory priority, a consumer expectation and a competitive advantage. The EU Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, sets phased requirements, including major milestones from 2030. Businesses that prepare early will be better placed to adapt. Sustainable packaging does not mean sacrificing quality, product protection or appearance. It means designing better, with greater awareness and expertise.
1. Certified paperboard and recycled fibres
Paperboard remains a versatile, widely recyclable material for primary and secondary packaging. FSC and PEFC certification support responsible sourcing, including certified forest-based and recycled inputs. In 2026, advanced surface treatments help papers with high post-consumer recycled fibre content achieve print quality comparable to virgin-fibre alternatives. For pharmaceutical packaging, where compliance is critical, certified paperboard can offer a practical, more sustainable option when it meets product-specific requirements. Studio Tamoni works exclusively with certified suppliers.
2. Lower-impact inks and coatings
Water-based and UV-LED inks can substantially reduce volatile organic compound (VOC) emissions during printing. Water-based dispersion coatings can replace plastic laminates while helping preserve the recyclability of the substrate. In food packaging, suitable water-based functional barriers can reduce the need for plastic lamination. Recyclability and protective performance must still be verified for the complete pack, its intended use and the relevant paper recycling stream.
3. Material reduction and structural design
Using less material is a central principle of sustainable packaging. Optimised structural design reduces paperboard thickness, removes unnecessary inserts and minimises empty space. In pharmaceuticals, smarter grouping can reduce the number of cartons within logistics units. In food, right-sized packs help eliminate overpackaging. Studio Tamoni applies a “less is more” approach to every structure: less material, lower costs and reduced environmental impact — with greater efficiency.
4. Communicating sustainability without greenwashing
Environmental claims on packaging must be clear, accurate and supported by evidence. Directive (EU) 2024/825, empowering consumers for the green transition, strengthens EU rules against misleading environmental claims, with national measures due to apply from 27 September 2026. Generic claims such as “eco-friendly” face restrictions unless recognised excellent environmental performance can be demonstrated. The separate proposed Green Claims Directive should not be presented as enacted law. Design should communicate sustainability transparently, with accurate recycling symbols, clear disposal instructions and properly used certifications. This creates an opportunity for brands making genuine progress — and a risk for those relying on unsupported marketing claims.
5. The future: circular and reusable packaging
The PPWR introduces reuse targets for certain packaging categories. Reusable transport containers are already established in pharmaceutical B2B operations. In food, refill-at-home and return-and-refill systems are gaining ground. Design has a crucial role: reusable packaging must be functional, attractive and easy to clean. This emerging field brings together graphic design, structural design and materials engineering.
Want to make your packaging more sustainable without compromising quality?